Owner of Georgies Swim Co., Cassidy Denney, was inspired to create a swim trunk with a built-in, buttery-soft lining, after her sons frequently complained about itching and chaffing "down there" after long days in the pool or on the lake. She was determined to create boardies that not only looked good, but felt even better. Georgies are sure to provide the perfect fit and long-lasting comfort that every boy wants and needs, to protect those "precious jewels". She understands that when you look good, you feel good, and when you feel good, the sky is the limit! She wants every boy to feel confident, and it starts with being comfortable.

The name "Georgies" originated from the town in which it was established- Saint George, Utah.